Terms of Reference

Communication Associate

(Online Producer)

Job Title: Communication Associate (Online Producer)

Appointment Type: One year ETC at level ET4

Network/ Sector: COMMNET

Department: EACVF

Manager Name: Keiko Sato

HR Contact:  Vinh Trinh

Background/General Description

The World Bank is transforming its online communications, and the East Asia & Pacific region of the institution is piloting a new approach in technology, governance, editorial strategy and staffing. As part of this pilot, the World Bank Office in Vietnam websites in Vietnamese and English serve as a primary communications window for the Bank’s large portfolio of previous, current and proposed activities. It covers an exciting range of development projects includingcommunity based initiatives, and analytical and knowledge wealth.

The Vietnam websites contain a wealth of information that is accessed daily by a large cross section of visitors, but the site needs to be regularly updated to be in line with strategiccommunications priorities.

Multimedia products and materials for the web and other uses have also proven to be a key attraction for web visitors. The World Bank Group has also created its own multimedia sites (such as on WBG multimedia site, Flickr, Youtube, Facebook, etc). The World Bank in Vietnam has recently produced more multimedia products for web and other uses, and the products have proven useful in attracting public attention.

The web and its applications are no longer considered as an “important” tool for outreach, it has now emerged as the “main” tool, and the World Bank in Vietnam wants to take advantage of the web for its outreach activities.

Goals and Objectives

To better communicate with the general public and meet the World Bank Office in Vietnam’soverall communications objectives, we are currently looking for a dynamic CommunicationsAssociate who could implement web outreach activities and other external communications as a part of the External Affairs team. The Online Communications Associate would coordinate closely with an Online Communications Officer based in Manila, who is responsible for outlining an online strategy for Vietnam to support the country’s communications objectives.

The Communication Associate is expected to take outreach activities to the next level using existing web tools and developing new ones, providing more multimedia materials, bringing additional creative energy and innovation to the team.

The successful candidate would also be expected to deliver on a high standard of work and attention to detail. He/she is also expected to manage about 13,000 subscribers to email alerts about Bank activities in Vietnam. Most importantly, this position is expected to provideeffective dissemination of information in English and Vietnamese through the web and its applications.

The Communication Associate, based in the World Bank’s Hanoi Office will be appointed as an Extended Term Temporary at level ET4 on a one year appointment and can be extended to one more year.

Duties and Responsibilities:  

The associate will perform the following duties with the overall guidance of the Communications Officer in Vietnam, the Online Communications Officer in Manila and the Regional Web Coordinator in Washington, DC:

Selection Criteria