Keywords are vital building blocks for search engine optimization. Keywords are the strings of text user search for the most when they need particular contents. As a website owner, it’s your job to know the specific keywords your potential readers search whenever they need contents on the topic you write on.
A primary type of keyword to use when writing is long tail keyword. Long tail keywords are important to your content just as primary keywords are. In this article, we go everything you should know about long tail keywords. Also, we explore how they make your website rank on the search result pages.
WHAT DO LONG TAIL KEYWORDS MEAN?
Long tail keywords are phrases comprising of between three and five words. They are very specific key phrases. Hence, they are primarily used to target specific locations and demographics. Long tail keywords aren’t as competitive as general keywords. Hence, they are known to have a higher potential of bringing contents to more users.
Long tail keywords are important if your content has specific demography of readers. With proper usage, long tail keywords generate high traffic for your site.
Every website has a content roadmap to guide readers to a particular destination. First, websites start with anchor content, before heading to curate more specific contents. The key phrases are important in guiding users through the information they need.
HOW IMPORTANT ARE LONG TAIL KEYWORDS FOR SEO?
According to data, about 70% of search queries contain long tail keywords. With the advent of voice search, using long tail keywords during search is getting more popular. Users naturally use these key phrases while searching. Being able to effectively leverage these long tail keywords can make the different for your website’s traffic.
To maximize long tail keywords, also ensure that your content is relevant. Relevant contents will satisfy both search engines and readers, then you get better results. Internet searchers consume content that meets their needs. And since long tail keywords don’t face much competition, you have a better chance of getting interested readers to your site. When a content meets their needs, they’ll most likely scour your site for more.
HOW TO RESEARCH LONG TAIL KEYWORDS
There are simple steps to take when researching long tail keywords for your site.
·Create a user persona; use it to create the potential user roadmap
·Use the user roadmap to curate a list of topics that meet consumer’s needs at each point
·Type keywords on Google to see what related searches users are looking for
·Track what’s working and what’s not
When you do all these right, your content will rise through the roof.
CONCLUSION
Long tail keywords are important for your content’s search engine optimization. By doing proper research, you stay two steps ahead of users, and competitors. The research and writing are not always easy. However, when properly done, you’ll get the result you want – traffic. Try out different tools and techniques till you find the right one.