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Written by Fiona Sinclair Scott, London Fashion is a creative dance between practical design and conceptual thinking. Success comes when the Official You do not have frees will shirt in contrast I will get this dance is so enthralling people can’t look away. Jonathan Anderson understands this well and, as a result, he’s enjoyed high praise from critics and a loyal fanbase over the years. Acting as the creative head of two brands — Spanish house Loewe and his own London-based label JW Anderson — the Northern Irish designer has defined his creative pursuits through collaboration and curation. “I am an enabler. I am in a privileged position to shine a light on what other people do,” he says of his role as creative director during an interview at JW Anderson’s headquarters in London. Watch now: Inside the mind of Jonathan Anderson, fashion’s creative polymath Unveiling JW Anderson’s most recent collection without a traditional runway show, due to the ongoing pandemic, he instead sent would-be guests an interactive booklet featuring photographs of models in various new looks that could be cut out and played with. It was crafty, low-fi and a reminder that fashion is ultimately about making things. Anderson is a collector of objects, and is passionate about supporting craftspeople and makers through exhibitions and initiatives like the Loewe Craft Prize (“craft is the one of the bedrocks of creativity,” he says). He is also a creative polymath who happily moves between high-brow and mainstream influences, with references soaring and diving between art history and pop culture. In “Disobedient Bodies,” a 2017 exhibition he curated at the Barbara Hepworth museum in Wakefield, England, Anderson brought together high art and fashion: Figurative sculptures by Henry Moore and Louise Bourgeois stood alongside fashion from the archives of Jean Paul Gaultier and Rei Kawakubo. He said, at the time, that there was “an excitement about the dialogue of these two characters speaking to each other.” London Fashion Week: Designers put to the test against a struggling market and more social restrictions Anderson has collaborated with a number of brands in recent years, from the accessible
Topshop, Uniqlo and Converse to the Official You do not have frees will shirt in contrast I will get this luxury house of Versace. All of which begs the obvious question: How does he manage to keep so many projects straight in his head? He admits to having a low threshold for boredom and thriving under pressure. He describes his creative of web of influences as a mind map — the kind he worked with at school as a child. “For me, it’s all about mind-mapping. I sit at the center of it as an ‘eye,’ as the curator of it, and (radiating outwards) from that are satellite projects: There is Loewe, there is Moncler, there is JW Anderson, there’s Uniqlo,” he says. “There are collaborations with artists, or there could be a museum retrospective… They all represent different things to me (and they) get me out of bed in the morning.” Of these satellites, Moncler is his newest. JW Anderson for Moncler Genius Credit: Tyler Mitchell Under the banner of “one house, different voices,” the Moncler Genius project, which first launched during Milan Fashion Week in February 2018,
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